Marabou is an icon, the largest and most beloved chocolate brand in Sweden, but it was losing its way. We were faced with the challenge of making it feel relevant again.
Once designed by Sigvard Bernadotte, a prince, famous industrial designer and true lover of chocolate, the beloved Marabou brand mark is youthful, spirited and unlike anything else. So the first thing we did was making it bold and pound on the pack once more.
Made in Sweden, true to the nation’s favourite recipe, with real ingredients and flavour. We celebrate this with honest, tasty photography and scandinavian design.Telling a consistent brand story across multiple substrates, a dozen product pillars, and more than 80 SKUs, in a way meaningful and accessible to Swedes.
Fortenza Duo Giftbox
Our challenge was to create an engaging gift set to announce the launch of Fortenza DuoTM.
The product has a revolutionary mode of action that makes plants capable of defending themselves against a wide range of insect species. Previously catastrophic insect species can now be controlled in a targeted, environmentally responsible way. We saw this as an opportunity to consign these disruptive pests to history.
We designed hand built oak entomology boxes that showcased the range and scope of the product’s active ingredients.
The box contained a hand-made envelope of glossy plates showing the product campaign visual. We included the digital brand assets with a guide for implementation and roll out.
We finished the story with an edition of ‘Wicked Bugs’ by Amy Stewart, and a magnifying glass, because from now on, the bugs will be much harder to spot.
FrieslandCampina introduces its own protein-rich sports nutrition range under the Vifit brand. With a product range of drinks, shakes and bars the dairy company responds to the needs of active sportspersons for protein-rich sports nutrition that contributes to the recovery and muscle build-up.
We created Vifit Sport, borrowing it's design language not from the Vifit world of food and taste, but from the world of sport and performance. Using basic shapes and patterns that brings force and science to mind, we created a range of products that fits into the world of sport nutrition.
COTE D'OR CHOCOLATE REDESIGN
Our challenge was to create an engaging, disruptive and ownable brand story for the Côte d’Or chocolate range in France, Belgium and the Netherlands. To reignite and delight consumers we created a new visual language on pack and new chocolate moulds. Going from a static and traditional design to something bold and dramatic.
We needed to set the brand apart from competitors like Lindt, who focus on the refined expertise of the Chocolatier.
We said Côte d'Or should be about raw intense pleasure - a powerful, vibrant and colourful brand that expresses the passion of the chocolate’s origins in Africa.
New pack designs aim to visually bring to life the taste experience of each different chocolate range, with dynamic product visuals in dramatic natural light.
CÔTE D’OR – NOIR
Our challenge was to create a disruptive, engaging and ownable brand story for the Thin and Raw range in France through redesigning of the chocolate mould and the packaging.
In order to reignite and delight consumers with Côte d’Or raw, intense chocolate experience we created a mould inspired by the raw African landscape. The elephant is our brand hero and stand proud at the centre of the tablet. Each piece broken off is unique and all against category conventions, irregular, imperfect and natural.
The pack design brings you an intense hit of flavour with the irregular hero piece at the centre of each pack. The chocolate is supported by an flavour explosion, a big hit of flavour through the power of natural ingredients. Uncontrolled and untamed, the textures and the colour contrasts create an impactful range.
Little Dish is a childrens food brand with the mission of “feeding healthy kids”. The original design was created at Pearlfisher and during my time there I was the designer assigned to this very charming brand.
One of our tasks was redesigning the original range for a larger shelf impact, but also creating new product ranges for the cupboard and snacking.
This colourful, playful and engaging brand that was a joy to work with. I had the pleasure of drawing new characters for it and finding new and playful ways for the brand to express itself.
Uit Krant Cover Illustration
Uit Krant is Amsterdam’s city magazine, created to guide it’s residents through the city. They held a competition to design the cover for a issue about the brands that originated in the city.
My illustration was selected, featuring the city’s most iconic brands set on a classic dutch Delft tile.
At Pond one of our main clients, Findus tasked us to rejuvenate their brand and help them with the design of both old and new products. This is just a small selection of products I worked on during my time there. We worked continuously to increase modernity and above all appetite appeal to attract new consumers.
Syngenta's Hyvido shifted its approach to market from being a set of individual products to become an umbrella brand fuled by technology and innovative thinking.
We needed a sexy and simple story with a functional hook and an emotional out-take to inspire distributors to and encourage growers to switch to Hyvido.
With our creative concept we are asking European growers to stop for a moment, and see all of the reasons for switching to Hyvido. The headlines become the key visual.
Using the words ‘What if?’ to stop the viewer in his tracks, and to see the potential with their own eyes, and imagine the benefits they could experience on their farm. A direct call to action asks them to ‘Make the change’.
When it comes to chocolate, origin is everything.
Carma was a real Swiss family brand that had been delivering quality ingredients to Chocliatiers and artisan chefs for over 80 years.
Unfortunately the brand had suffered from neglect since being bought by Barry Callebaut in 1999, with loyal customers fearing that Belgian owners would mean a change to the Belgian style of chocolate.
We evolved the equities that were essential to the visual identity. The mountain, based on the Matterhorn, has been associated with the brand for decades. We explored ways of recreating it in a more modern and expressive way, while retaining the quintessential Swissness that it brought.
We wanted to bring delight and a creative richness to the swiss design system. We created a flexible toolbox of secondary elements and began to build a colour palette and image style that broke away from the chocolate browns and gold foil finishes that are the category norms.
Liquitex, the first water-based acrylic paint company, recently came up with a revolutionary new paint capable of the same vibrant colours as ever, but without using toxic cadmium.
At the same time they launched this new technology, they wanted a new design system for their entire range. Tying everything from paint, to spray, to ink and maker pens together as one family.
Our vision was to use real paint, painted on the tubes, so that you could really the paint colour and opacity in real life when you selected your colour tones. That goal will hopefully be realised soon.
Côte d'Or Brut
Côte d'Or created a new range of product, different from everything else in their portfolio. A rougher and raw looking bar full of chunky, natural ingredients.
To reflect the nature of this new chocolate bar and it's handmade look we created a design that looked to artisan, handmade chocolates and handwritten messaging. Showcasing the product with the raw ingredients scattered around it.
CÔTE D’OR – MIGNONNETTE
After extensive work building a new brand personality platform for Côte d’Or this is the redesign for the Mignonnette range. Our task was to align the Mignonnette range with the new Côte d’Or brand profile. To go from something static to something more dramatic and intense. To create a disruptive, engaging and ownable brand story communicating the intense flavour and the sharing moment of the Mignonnette range.
After much exploration with positioning of the chocolate pieces on pack, as something that you felt invited to pick up instead of something placed on the pack, not to be disturbed as to the powdered swoosh that reminded you of the ‘original’ to this range, the thin Côte d’Or tablet.
Malibu By U
Malibu By U was a gifting concept where a blank Malibu bottle was sold to consumers so that they could decorate it themselves. Using a white bottle as a blank canvas, letting people draw their own messages and decorations on the bottle. Marker pens were included in some markets, so there was a set palette of Malibu colours.
The campaign needed key visuals for the packaging and the website and I was hired as a freelancer to do the doodle-style visuals and messaging.
Freelance: Family Buisiness
Freelance commission to illustrate olives for a new, Italian olive oil with medical properties. The olives were drawn from botanical books to look realistic and be true to nature as well as informative.